The Plan Is Just the Beginning.

Personal coaching. Better decisions. Greater confidence in your training.


There's a difference between following a training plan and having someone truly coach you.


A good plan tells you what to do.

A great coach understands why you're doing it, how you're responding, when to push, 

when to adjust, and how to help you get the most out of the work you're putting in.


I've spent more than 25 years helping athletes navigate that process, from complete beginners 

to Olympians and professional endurance athletes.

And one thing I've learned is that success rarely comes down to who has the best-looking training plan.

It's what happens between the workouts that often makes the difference.


That's where one-on-one coaching comes in.

Personal coaching starting at $375/month.


Same Car. Different Lap Time.

Put a good amateur in a professional race car, on the same track, with the same setup.
They'll go around slower. Probably a lot slower.
Same equipment. Same opportunity. Different outcome.

Why?

Because having the right tools and knowing how to use them are two very different things.

Training works much the same way.

The science matters. The workouts matter. The numbers matter.

But what ultimately determines your success is how well you execute.

Knowing when to push and when to back off. Understanding what your body is telling you. Recognizing when a difficult workout is part of the process and when something needs to change.

It's how you approach training when life gets complicated, motivation drops, or things aren't going according to plan.

Fitness only matters if you can execute.

That's the part I coach.


More Than a Training Plan

When we work together, I'm not simply sending you workouts and hoping everything goes according to plan.

I'm paying attention.

I'm looking at how you're responding to the training, how you're executing the sessions, and how everything fits into the bigger picture of your life and goals.

Sometimes that means making adjustments.

Sometimes it means challenging you to do more than you thought you could.

And sometimes it means helping you recognize that backing off is actually the smartest thing you can do.

Good coaching isn't about making every workout harder or constantly changing things.

It's about understanding what matters, making thoughtful decisions, and building the confidence to execute when it counts.

You bring the goals. We work through the process together.

And you have someone in your corner who understands where you're going and what it takes to get there.

Experience Matters. So Does Perspective.


I've been fortunate to spend more than 25 years coaching endurance athletes and learning alongside some of the best coaches in the world.

I've studied their methods, tested different approaches, and developed my own philosophy around what consistently works.

I've also experienced the sport from both sides.

I started as a complete beginner. I've trained, struggled, raced, stood on podiums, and learned firsthand what it feels like to pursue something that genuinely matters to you.

I'm still doing it today, whether that's running, triathlon, or HYROX.

That experience shapes how I coach.

But what matters most isn't what I've accomplished personally.

It's what I've helped other athletes accomplish.

Over the years, I've coached Olympians, professional athletes, more than 150 athletes to world championship qualification, and countless everyday athletes pursuing goals that were just as meaningful to them.

Some were chasing podiums.

Others were trying to finish their first race, regain their fitness, or prove to themselves that they were capable of more.

Different athletes. Different goals. The same commitment to helping them get the most out of themselves.


The Part You Can't Google

Today, you can find workouts almost anywhere.

Training plans, online programs, AI-generated schedules, and more information than you could ever reasonably use.

The workouts aren't the hard part anymore.

What you can't get from a generic plan is someone who understands your history, recognizes your patterns, and knows how you respond when things aren't going well.

Someone who can help you distinguish between the discomfort that comes with progress and the warning signs that deserve attention.

Someone who knows when the data tells the whole story and when there's more to consider.

Someone who can help you develop confidence, trust your instincts, and learn how to make better decisions for yourself.

That's where the art of coaching comes in.


Understand Your Training. Not Just Your Workouts.

One of the things I want my athletes to develop is a better understanding of their own training.

That's why I record personalized video reviews where I walk you through your training data, explain what I'm seeing, and share what I'm looking for.

We'll look at how you're responding to workouts, where you're making progress, and what might need attention.

But more importantly, I'll explain why those things matter and how they influence the decisions we're making.

Over time, you'll start recognizing those patterns yourself, better understanding your body, and developing more confidence in your training.

My goal isn't just to coach you. It's to help you become a smarter athlete.

WHY ATHLETES STAY


Most of my coaching business has grown through referrals.
Athletes tell their friends. Those friends become athletes. And the relationships continue.
Some of the people I coach have been with me for more than a decade.
I'm incredibly proud of that.

Because nobody stays with a coach for ten years just to receive a training schedule.
They stay because there's trust.

They know someone is paying attention, understands what they're trying to accomplish, and cares about helping them get there.
And there's accountability.
It's easier to show up and execute when you know someone is going to look at your training, ask questions, and help you understand what happened.

Not because you need someone constantly checking up on you.
But because having someone invested in your progress changes the experience.
A thoughtful plan. Consistent execution. Someone in your corner.

That's what I believe good coaching should feel like.
Choose the Coaching Relationship That Fits You
Every athlete benefits from a different level of interaction.

Some want experienced guidance, regular feedback, and someone available when questions come up.
Others want more frequent conversations, closer analysis, and help navigating the details of a demanding season.
And some want the highest level of access and support available.

All three levels include my personal coaching, individualized training, and the same commitment to your goals.
The difference is how closely we work together and the amount of access and feedback you want.

TIER OPTIONS

LEVEL 1 — PERSONAL COACHING
$375/month

Consistent guidance. Personal accountability. A coach in your corner.
For athletes who want a personally developed training plan, regular feedback, and access to me when questions come up.
We'll connect monthly, review your training, and make adjustments as needed.
You'll have the confidence of knowing someone is paying attention to the bigger picture while giving you the space to focus on executing your training.

Includes:
  • Individually developed and adjusted training plan
  • 30 minutes of personal call time each month
  • One personalized recorded video analysis of your training data per month, including coaching insights and explanations
  • Slack communication Monday–Friday, with responses within one business day
  • Foundation strength programming
  • Movement assessment at member pricing (pending confirmation)
  • Race-week support, including race weekend 

LEVEL 2 — ENHANCED PERSONAL COACHING

$575/month

More interaction. Closer feedback. Greater involvement throughout your season.

For athletes who value more frequent conversations and a closer look at how they're responding to training.

This level gives us more opportunities to discuss performance, recovery, race preparation, and the decisions that influence your progress.

It's particularly valuable when you're navigating a demanding training cycle, balancing multiple goals, or simply prefer a more collaborative coaching relationship.

Includes everything in Level 1, plus:
  • 60 minutes of personal call time each month, as one 60-minute call or two 30-minute calls
  • Two personalized recorded video analyses of your training data per month
  • Slack communication Monday–Friday, with same-business-day responses
  • Movement assessment included (pending confirmation)

PREMIUM — COMPLETE COACHING SUPPORT

$995/month


My highest level of personal access, collaboration, and performance support.

For athletes who want a comprehensive coaching relationship and the ability to address more of the factors influencing their performance.

This is the closest level of collaboration I offer.
We'll have more time to discuss training, race execution, recovery, and the decisions that affect your progress, along with additional support from qualified specialists where appropriate.

Includes everything in Level 2, plus:

  • 120 minutes of personal call time per month, available in 30-minute increments
  • Four personalized recorded video analyses of your training data per month (weekly)
  • Priority Slack communication, including weekends
  • Custom strength programming developed by a licensed practitioner (pending confirmation)
  • Up to five strength movement video reviews per month (pending confirmation)
  • Optional annual blood laboratory review (pending confirmation)
Limited to 10 Premium athletes.
I intentionally limit this level so I can provide the time and attention it requires.

WHAT'S INCLUDED AT EVERY LEVEL?

A plan built specifically for you


Your training is developed around your goals, experience, fitness, schedule, and the demands of your life.
I personally build and adjust your training, rather than relying on a generic template.
You can use TrainingPeaks or TriDot, depending on which platform best suits you.

Strength that supports your goals

Every level includes our Foundation strength program, with programming for the off-season, in-season, and race phases, along with targeted knee, glute, and shoulder work.

Access when race day matters

Race week deserves special attention.
Regardless of your coaching level, I'm available through your race weekend to help with questions, decisions, and last-minute considerations.

Direct communication

Every athlete has access to me through Slack.
Regular communication is Monday through Friday, with response times based on your coaching level.
I do travel and take time away occasionally, and I'll communicate those periods whenever possible.
In practice, you'll often hear from me sooner than the published response times.

Is One-on-One Coaching Right for You?


I don't believe everyone needs one-on-one coaching.
If you primarily want quality training sessions, a structured plan, and access to coaching guidance through a community, SuperFly Squad may be a better fit.
At $125 per month, it's an excellent option, and I'll happily recommend it when it makes more sense for your needs.
One-on-one coaching is for athletes who want a deeper relationship with their coach.
Someone who knows their history.
Someone who notices patterns and helps them make decisions.
Someone who can challenge them, support them, and provide perspective when things aren't going as expected.
Because the value isn't simply having someone tell you what workout to do tomorrow.

It's having someone who understands the bigger picture and helps you get the most out of the entire process.

Frequently Asked Questions


How is one-on-one coaching different from SuperFly Squad?

Squad provides my key workouts, adaptive training technology, group coaching, and community support.

One-on-one coaching provides a personally developed training plan, individual feedback, direct communication, and ongoing decisions based on how you're responding.

With Squad, you benefit from my coaching methods.

With one-on-one, I'm personally involved in guiding your training.

Which coaching level should I choose?

That depends on how much interaction and feedback you'd like.

Most athletes find Level 1 or Level 2 provides the support they're looking for.

Premium is designed for athletes who want my highest level of access and additional performance services.

We'll talk through your goals and preferences before deciding.

Can I change levels?

Yes.

Your needs may change throughout the year.

Some athletes prefer more interaction during demanding training blocks and less during recovery or maintenance periods.

We can adjust your coaching level as your needs evolve.

Do you coach through TrainingPeaks or TriDot?

Both.

You can choose the platform that works best for you. I personally develop and adjust your training regardless of which you use.

Do you work with beginners?

Absolutely.

I've coached athletes at every level, from people preparing for their first event to Olympians and professional competitors.

Your goals don't have to impress anyone else to matter.

What matters is that they're meaningful to you.

Do you accept every athlete?

No.

One-on-one coaching works best when there's a good fit between the athlete and coach.

If I don't believe I'm the right person to help you, I'll tell you.

How long do athletes typically work with you?

Many athletes stay for years, and some have been with me for more than a decade.

Their goals and circumstances change over time, and our coaching relationship evolves along with them.

That's one of the things I value most about this work.

Meet adam zucco


I still train. I still race. And I still remember what it’s like to juggle life, family, and training. That perspective keeps me grounded in the reality you’re living every day.


Over the years, I’ve aligned myself with and learned from some of the world’s top minds in endurance performance, sports science, and coaching. I’ve paired those lessons with decades of my own lived experience—so I not only know what works, but I know what it feels like to do the things you’re trying to do.


That’s why I care deeply about making your training not just effective—but sustainable. Whether you’re aiming for Kona or carving out five hours a week to stay fit, I’ll help you stay focused, stay healthy, and make real progress.


What sets me apart isn’t just experience—it’s how I combine the right technologies with practical coaching insight. I know when to lean on the data, and when to step back and coach the human being behind it.
I also put a strong emphasis on the mental side of training and racing. Building resilience, confidence, and focus can be the true game-changer on race day.


Over the past 25+ years, I’ve helped athletes of all backgrounds reach their goals—from first 5Ks and sprint triathlons to podium spots and Kona qualifications. I’ve coached:


          - 90+ athletes to the Ironman World       Championships
          - Olympians and national-level competitors
          - Age-groupers balancing high performance with careers and family
          - First-timers who simply want to finish strong, healthy, and proud


My coaching is personal. It’s not cookie-cutter or generic. I’ll get to know your goals, your schedule, and your mindset—so I can build a plan that works with your life, not against it.

Let's Talk About your goals

Good coaching starts with understanding the person, not just the race or event they're training for.

I'd love to hear what you're working toward, what's important to you, and what kind of support you're looking for.
We'll talk through your goals, discuss how I coach, and figure out whether working together makes sense.

No pressure. Just a conversation.
Let's see what we can accomplish together.